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Campaign to raise scam awareness among Pacific communities as reports rise


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Media Release

MR No. 2020 – 8

13 May 2020

The Financial Markets Authority (FMA) and Commerce Commission have launched a campaign to raise awareness of investment scams and pyramid schemes among Pacific communities in New Zealand.

It follows concerns about scams targeting Pacific communities and now also a rise in COVID-19 scams.

The FMA has seen a steady increase in complaints about a variety of scams since the beginning of March. The most reported scam was a cryptocurrency campaign on social media using fake news articles and false celebrity endorsements to promote Bitcoin investments.

The regulators’ campaign includes tips on how to spot scams and what to do if you or a loved one have been directly affected by one.

FMA Director of Regulation Liam Mason said although scammers don’t discriminate, targeting Kiwis of all ethnicities, there are certain scams that have been aimed specifically towards Pacific communities.

“We saw the OneCoin pyramid scheme proliferate through Pacific social and community groups. Last year the FMA also reiterated its warning that Skyway Group (or SWIG) may be involved in a scam and was targeting Pacific groups.”

Investment scams fall under the remit of the FMA, while pyramid schemes are prohibited by the Fair Trading Act, which is enforced by the Commerce Commission.

Commerce Commission Associate Commissioner Joseph Liava’a said: “Our advice is pretty simple: don’t just trust, check it out. Even if someone you love and trust tells you a money-making scheme is OK, don’t just trust. There are lots of resources you can use for simple research, like Netsafe and the Scamwatch website.”

The campaign includes radio ads featuring Mr Liava’a, as well as bilingual webpages and resources. The ads will play on popular Pacific radio stations and supporting resources will be in Samoan and Tongan, the two most widely spoken Pacific languages in New Zealand.

The key overarching message for anyone thinking about investing money is to do your own research into the person or company offering the investment.

“At the very least, check if they are on the online Financial Services Providers Register, which by law they should be,” says Mason. “Or check if they’re named on the FMA’s Warnings webpage.”

Mr Mason encourages prospective investors to visit the FMA’s dedicated investment scams webpages, or the Commerce Commission’s page on pyramid schemes.

Anyone with questions or information about a suspicious offer should contact the FMA, by emailing [email protected]


Campaign assets:

Media contact:

Campbell Gibson

Senior Adviser, Media Relations

[email protected]

021 945 323

Gordon Harcourt

Commerce Commission – Senior Engagement Adviser

[email protected]

021 244 1522

Regulator Information

Regulator Name: Financial Markets Authority
Abbreviation: FMA
Jurisdiction: New Zealand

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